Anywho...Pixar is famous for not only their feature films, but also their much-loved and adored short films. Some of my favorite Pixar shorts are "Geri's Game" (where the old man plays chess with himself...so funny!) and the quirky "For the Birds" (the one with the judgmental birds who face the unfortunate, but funny consequences of bullying a larger silly bird).
Pixar has been working on a new short film to place in front of "Monster's University" in theaters this summer. The creative people at Pixar created a viral marketing campaign to create hype for the upcoming short by creating an code-named tumblr page documenting the work being done on the film, giving away subtle pictures and hints to what the film will be about, without revealing that they were even Pixar. How dare those Pixarians be so sneaky! Even with the stealthiness, Pixar fanatics who had been keeping a close eye on this blog saw the picture below on the tumblr and made their assumptions about the man behind the curtain, if you will. Pixar followers found that the "MU" in the picture below stands for "Monster's University", giving away the identity of the masterminds behind the Rainy City Tales tumblr!
Here's the link to the Rainy City Tales tumblr page: http://rainycitytales332.tumblr.com/
|Here's a close up of "MU"|
Earlier this month, Pixar shared their first sneak peak at the film and gave its official title: "The Blue Umbrella." The short is going to center around a blue umbrella who fancies a red umbrella. In his attempts to get close to this red umbrella, the blue umbrella gets a little beaten up by the weather. I think that sounds adorable enough, so when Pixar released their first clip of the film, I fell in love with the cutest little umbrella you'll ever see. The animation looks great and very realistic which is a bit of a change for Pixar shorts. Will the blue and red umbrella fall in love and have a happy ever after? I can't wait to find out. Can you? : )
Watch the sneek peak clip here: http://www.youtube.com/watch?v=3wY7KQmPYlo
Have a magical day!