This guerrilla marketing technique by Disney didn't allow for much interaction between people and the exhibit, but it definitely got people to talk. Disney hung a large banner (seen above) with a picture of Wreck-It-Ralph himself, along with the #8BITLANE hashtag to encourage people to talk about the 8-bit street on social media sites such as Twitter. Disney definitely created a buzz about the movie in the U.K. where the release date was February 8, a month after the street campaign launched.
I think this street campaign was a great idea for Disney. The sculptures ranged from things like a dog, birds, and even clouds, creating a truly 8-bit street for people to walk through. Take a look at the video below to see the street exhibit for yourself!