Friday, February 15, 2013

Infographics: Think Visually!

If you love Pinterest as much as I do, you’veprobably encountered a few infographics during those long (wasted) hours spentpinning to your heart’s content. Infographics are emerging as a more popularway for businesses and individuals to present information in a visual andinteresting way. Mark Smiciklas, author of “The Power of Infographics,” definesan infographic as “a visualization ofdata or ideas that tries to convey complex information to an audience in amanner that can be quickly consumed and easily understood.”  
 Infographics should combine both art and science, and can bethought of as ‘idea art.’ They need to create a mixture of visuals and data toshare information that is relevant, interesting, and unique to the brand,topic, or industry the infographic should be representing.  If done successfully, infographics can help toextend your personal brand or company presence. Another awesome benefit frominfographics is that they’re easily shareable on social media platforms.  
There are several characteristics of infographics thatrepresent different kinds of data. These characteristics are as follows:
  •  Statistics       
  • Cartoons
  •  Concepts
  •  Models
  •  Information
  • Timeline
The infographic (to the left) called  6 Reasons to Visualize Your Data is a great example of avisual and captivating representation of data. Also, it shares wonderful reasons why you shouldshare information visually! 

Another fabulous example of an infographic done right isthis one (to the right), done by the Disney Parks Blog. This infographic is atimeline called 40 Years at Walt Disney World Resort, so check it out to see some of the amazing milestones Disney World has experienced since its opening in 1971!  
Thanks for reading and have a magical day! 

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