Mobile: The Great and Powerful!

Mobile marketing, or marketing through the use of a mobile device, is an increasingly important way to market for businesses and companies everywhere. Mobile devices have become a huge part of our society, with most adults having their smartphones at arm's reach 24/7. Mobile phones have transformed through the years from being primarily a mobile telephone to being a device to create knowledge and find information.

Mobile applications are software applications that run on handheld devices such as smartphones. There is a large variety of types of mobile apps, from games, to photo and video sharing, to social networking. Mobile apps have many characteristics, including the following:

• Personal- Mobile is personal, and allows information to go to a single person, which is critical for personal interaction.
• Unity- Mobile allows businesses to reach a huge mass of individuals with the press of a single button, creating a sense of unity.
• Immediacy- Mobile allows information and entertainment to be delivered to individuals immediately and directly.  
• Community- Mobile creates a local community and allows people to get local information wherever they go.

I'm sure you have your own favorite apps that you can't live without. For me, I couldn't live without my Weather Channel app, Twitter app, Instagram app, and "Brave" Temple Run app. Which apps can you not live without?

Disney has recently created a new Temple Run app tied into their new movie, "Oz the Great and Powerful." This new app by Disney has topped Apple's App Store, currently at the number one spot for paid apps. Watch the trailer here! Disney is a leader in the mobile realm, and I'm sure Disney's mobile magicians will continue creating and developing new and exciting apps for users like you and me!